Have you ever wondered what your customers think of the products and services that you’re providing for them? Perhaps you’ve tried asking them the old fashioned way, face to face with pen and paper. They tell you what they think and you try to jot down everything they say. Maybe you’ve tried giving them the pen and paper with questions ready for them to answer. This is not that preferable for your customers as they find it cumbersome to stay a few more minutes to complete your survey. So what’s the best thing to do?
Going paperless could be the perfect answer to your dilemma. Imagine how comfortable it would be for your customers to fill out your survey during their leisure time. It takes less than 5 minutes so they surely won’t mind. Plus, they can complete your digital forms using their smart phone or tablet. Hey, you can even provide them with the gadget for them to use. Now that’s convenience that your customers will appreciate.
Great Customer Service
So how does going paperless translate into great customer service? Well, first of all, your customers stand to gain from all the time saved, thanks to the electronic forms used during the survey. Your staff no longer need to stand around waiting for your customers to complete the survey. They can use the extra time saved to focus on creating conditions conducive for excellent customer service. For instance, that extra 15 minutes that is freed up by your digitized survey could mean extra time spent talking with your customers, finding out what they really need right now and how you can help them.
Get Creative, Go Paperless
Going paperless also means you can get really creative with your surveys. You can create smart forms with drop down multiple choice questions designed to entertain and educate, as well as collect data from your customers. This is also an opportunity for you to get your brand out there. Be creative!
The best part about conducting your surveys using paperless forms is that you can get instant feedback from your customers, done in real time so you will know how to serve them best in the future. You can virtually collect and collate the information freely shared by your customers and then use the data to find out what your customers want, what their immediate needs are and how you can provide them, and then deliver the products and services necessary to help meet your customers’ demands. It’s that simple.
Yes, it is possible for you to create the conditions to deliver great customer service by going paperless. Every minute saved by this switch can go towards perfecting your products or services to deliver what your customers need and making an actual difference in their lives. That’s more time spent mingling with the lifeblood of your business – your customers.
Discover more ways to deliver great customer service when you go paperless.